Radformation
Creating and establishing a brand for a new company in the Healthcare industry. This project included digital and print materials and expanded into creative direction for a suite of cancer clinic applications.
My Contributions
Research • Brand Creation • Web Design • Wireframing • Mockups • Usability Testing • Product Management • Dev Support
Seeking first to understand.
When creating a new brand, it’s essential to first understand the client or company, what it stands for, and what is the unique offering it brings to the industry.
By working with the CEO, I gained a deep understanding of the company he was building and the impact it could have on the healthcare industry, specifically cancer care.
The Beginning.
The first step of the design process was establishing the foundational tones and feeling of the brand with a color palette, typography, logos, and iconography.
Bringing it Together.
The next step was establishing a web presence by designing a website.
I started with wireframes to establish the direction, followed by high-fidelity mockups going through multiple rounds of review.
Finally, I created an HTML/CSS template that was handed over to the developers for implementation into their tech stack.
Creative Direction - Product.
Due to the success of the branding project, the client requested I help them establish the creative direction for their first product.
The UI should be clean and unclutters while retaining the connection to the brand feeling.
Radformation aimed to create a full suite of cancer clinic products, so the UI and UX had to be extendable and adaptable.
It was important to retain the brand feeling but allow each product to express its specific function uniquely and clearly.
