Journeys
End-to-end re-design of an enterprise SaaS application with a focus on intuitive navigation by creating “journeys” that guide the user through a curated experience.
My Contributions
User Research • Data Analytics • Wireframing • Mockups • Prototyping • Usability Testing • Product Management * Dev Support
The Problem.
By analyzing app data, user feedback, and usability testing, the product team uncovered that our users were getting stuck on “cliffs” by not knowing what to do or where to go next.
We decided to re-design the application and create a curated navigation and information organization, while at the same time modernizing the whole user experience.
The Inspiration.
The inspiration for this project came from the Disney Parks app.
The app was organized into different experience cards that guided a visitor through a wizard-like flow when tapped.
We adopted this approach and organized our features into “journeys” to guide our users through specific feature flows that allowed them to accomplish specific objectives.
The Outcome.
The home screen serves as a kick-off point for a number of curated journeys.
Each journey is clearly labeled and explains why it is important and what objective it will allow the user to accomplish within the application.
We created space and focus in the journeys by leveraging verticality.
Tasks that require exploring further details or editing of information were handled in fly-out style windows that appeared on top of the content, allowing the user to retain their place in the journey.
This example showcases one of the more complex journeys.
Sticking to design principles of alignment, balance, and hierarchy and leveraging enough white space allow the screen to remain clean and light while presenting a number of vital information points to the user and providing a clear call-to-action.